Get Crazy
When you create a site, you will need to stand out from the crowd to generate the links you want to generate. Being exactly the same as everyone else won’t do the trick. One thing that you can do to really turn up the heat is getting negative. I know that this might not be the most ethical move out there, but negativity often spurs a lot more conversation than other methods.
Getting critical on a popular person in your niche will probably get you a lot more links than writing a friendly review. If you think this isn’t ethical then don’t do it - but this post is talking only about whether it will work or not. Give it a shot if you don’t have a problem with it.